This week, the significant issues influencing Turismo 2.0 have been solidarity, the economical crisis, don Pedro Zargoza, the Plan Turismo 2020, logos... Let's see all this in detail:
Week 36 summary
POSTS:
1-
SPAM provokes REFUSAL (Marcos Alonso). We all know what Spam is; but what has no sense is that some hotel chains, with a created reputation, use this technique.
2-
Touristic Planners without Borders (José Antonio Donaire). José Antonio, in a compromised way, proposes an initiative to foster touristic destinations in poorly developed countries.
3-
Hi everybody!! (Education goes first) (Emilio del Val Redondo). This is an issue never well assumed: the so much desired quality in University training on Tourism.
4-
Competition 2.0: "CREATE THE LOGO FOR TURISMO 2.0" (Albert Barra). It looks like the time has come to create a logo for Turismo 2.0. We only ask for maintaining the reference to Jimmy Pons' picture.
Candidates are increasing.
5-
Reputation Defender (Amic Andreu). Nasty flavour the possibility to buy the online reputation.
6-
Explanation to the financial crisis we are suffering. Leopoldo Abad... (Manuel Colmenero). Simply spectacular. This is an article with a wide dissemination but the truth is it's really good.
7-
Was it necessary to rebirth "Curro"? (Juan Antonio Rodríguez Gamero). Some things are just anachronistic and there's no need to return to them (flamenco y olé).
8-
Good bye to Don Pedro Zaragoza, touristic pioneer (Joantxo Llantada). A tribute to the founder of Benidorm, as we know it today. Thanks to those tributes, many people have learned this story we must feel as part of ours.
9-
Video about Tripadvisor.com and more Comments (Lasse Rouhiainen). Someone sticks up for Tripadvisor, but the critics continue.
10-
The importance of having the information up to date (David Delgado). The information about the customer must be accurate and updated because it's an insurance for our hotel. We possibly should
motivate the data quality.
Attitude in the web (Jordi Ruiz). An interesting post about the type of users in Internet. The most interesting part of the analysis is seeing the low levels of content creation.
BLOGROLL:
1-
What complements what? (Edu William). In a trend towards touristic services interrelated we cannot establish a unique service as a core and having the rest of services around it, depending on it or classifying them as "complementary".
6-
What's Next in Marketing & Advertising (Jordi Ruiz). Not very useful to have so much theory based on similar concepts and so much shared but not put in practice in a much more conclusive fashion.
7-
Even if the intangible wears silk... (Marcos Alonso). (You can't make a silk purse out of a sow's ear) It's not possible to implant "intangible philosophies" in enterprises without having reformed the processes of customer attention and quality.
9-
Professionals (Jorge Gobbi). A new complaint about an old question. The graphical media re criticizing now what they will use afterwards in their benefit.
OTHERS:
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Q from quality? (Emilio del Val). A new attack to the "Q". Everybody is against it, but the "Q" keeps on growing.
And a special recommendation:
do not miss Turispod. The radio modernizes.That's all, folks
See you next week,
thanks to Rafael!